^{Project Type: Temporary pavilion / media and façade installation
Location: Sochi, Russia
Architecture: Asif Khan Architects, London
Engineering & Development: iart engineering, Basel}

Project Overview
For the 2014 Winter Olympic Games in Sochi, the MegaFon Pavilion was created as a 2,000 m² cubic structure for the Russian telecommunications company MegaFon. The project invited visitors to become the face of the Olympic Games themselves. Architect Asif Khan collaborated closely with the Basel-based development and engineering studio iart to realise the pavilion, combining architecture, digital technology and textile innovation into an interactive spatial experience.

Kinetic Façade
The pavilion features a large-scale kinetic façade capable of transforming into three-dimensional portraits of visitors. Faces are digitally scanned in nearby photo booths and translated in real time onto the building envelope. The façade consists of approximately 11,000 actuators, each equipped with full-colour LEDs. These actuators move a stretch textile membrane, allowing the surface to transform dynamically in three dimensions.

Textile Development
Annette Douglas acted as project lead and co-developer of the kinetic membrane within the interdisciplinary development team. The textile surface functions as the central interface between digital technology and architectural expression, merging movement, light and material into an interactive façade system.

Architectural Impact
The project demonstrates how textile materials, combined with advanced technology, can enable new forms of architectural communication, transforming buildings into dynamic and responsive media environments.